Revitalizing a heritage brand

Sotheby’s wanted to reach beyond its elite clientele, while preserving its storied reputation for excellence. They needed a fresh digital approach which we led along with a strategic rebrand, including full digital consumer experiences that reflected the new Sotheby’s for digital audiences.

Reaching new & younger audiences

We created an ecommerce platform of “gateway categories” (wine, jewelry, handbags, etc.) opening the world of Sotheby’s to new, younger audiences, increasing revenue and partnership opportunities.

Developing an editorial capability

Working with the internal team we created a new publishing operation and global digital content “bureau system” for digital content (NY, Paris, London, Hong Kong), including an Editorial toolkit, and a Content Creator’s Guide handbook.

Driving e-commerce success

With our help, e-commerce rose to become Sotheby’s dominant channel, converting multiple disjointed marketing efforts into one powerful personalized customer engagement platform.