Lindblad Expeditions

Modernizing a legacy brand

Despite being the inventor of luxury expedition travel, Lindblad relied on antiquated marketing and booking technology. We helped them innovate internally to revitalize their brand and sales strategy. Our work positioned Lindblad to capitalize on the post-pandemic surge in travel bookings across all key channels.

Introducing digital booking

We created a new digital experience for the brand, complete with robust content and trip details designed to convert browsers to buyers. As a brand that previously relied on tele-sales, it was critical that their e-commerce strategy deliver a high-touch experience and promote their authority as a category leader. 

Creating new content experiences

Lindblad has long since relied on print catalogs to sell through their high ticket trips. We created a prototype and plan for a new Lindblad Magazine, filled with content about incredible itineraries, undiscovered destinations, and the company’s rich history and conservation efforts, to remind new and existing customers of “why lindblad?”

Implementing targeted B2B2C marketing strategies

Good Wolf developed a multi-faceted marketing strategy to support and raise conversion with travel advisor partners, private charter clients, and direct to consumer channels. We developed fresh creative for performance marketing, email and trade advertising that helped to raise brand awareness and education about the Lindblad brand promise.