Legendary Whitetails

Reinventing America’s #1 flannel

Legendary Whitetails creates everyday apparel built as much for the backwoods as the backyard. We developed a fresh strategy with improved e-commerce, seasonal campaigns and marketing collateral focused on growing new customers and existing customer loyalty.

Taking the brand outside

Legendary Whitetails is rooted in hunting season – but it was time to take it to the outdoors. We helped launch a new sub brand to expand the season and the target audience. Our multi-channel Spring Outdoor campaign helped deliver record sales and revenue across their entire D2C funnel.

Creating a best in class user experience

Until now Legendary's customers have found them largely on Amazon -- where they were the the #1 seller of flannel shirts. We developed a new direct to consumer customer experience with improved design and UX and re-platformed their e-commerce website.

Delivering Legendary social growth

Our multi-channel social media approach not only drove record engagement, but also helped Legendary connect with a world of new customers through social shopping and paid campaigns. A broad network of influencers making Legendary their own also gave additional reach to new audiences.